The Latest From Promosis Inc.

Would you have committed this Twitter promotion blunder?

One would think it’s obvious that including serial murderers in a social media branding campaign isn’t a great idea. However, that’s exactly what happened with a recent Walkers Crisps (think Lay’s potato chips in the UK) Twitter campaign. Walkers encouraged its Twitter followers to upload selfies, which were automatically imported into an entertaining video. Unfortunately, the automated conversion was done without any review process. Without …Read More


Announcing the Promosis 20 Years 20 Prizes Sweepstakes

In 1997 we launched Promosis. While it’s tempting to list some of the major events that occurred in our launch year (Harry Potter first published!), we get it – you don’t have time to read about stuff from two decades ago. But perhaps you do have under a minute to celebrate our company’s 20th anniversary with us? Enter our Promosis 20 Years / 20 Prizes …Read More


If You’ve Got It, Flaunt It

Strategic partnerships can help both increase revenue and burnish a company’s brand. Two of our clients each recently used promotion to help connect their spokespeople with their customers. MullenLowe – a Boston-based full service integrated advertising agency – developed an ad campaign for their client JetBlue celebrating the final season of Red Sox great David Oritz. Then a skill contest was added, giving entrants the …Read More


The Secret Is Out!

Two months ago we announced that EverQuote, the leader in helping consumers search for competitive auto insurance rates, engaged Promosis to develop and administer a skill contest to motivate adoption of a secret new product. Introducing EverDrive – the first mobile app to make safe driving FUN! With EverDrive, millions of drivers may become better drivers, reducing accidents and fatalities on the roads. Better drivers …Read More


Tempur-Pedic Gets Results Engaging Their Customers With A Sweepstakes

Sometimes all you need to do to change your customers’ behavior is to offer a motivating incentive. Tempur-Pedic desired to improve both the quantity and quality of the product reviews on their website. Promosis designed and implemented an affordable sweepstakes test to drive product reviews. The offer was emailed to recent customers and presented to new purchasers. It delivered immediate, outstanding results. After just twelve …Read More