Contest Judging

Would you have committed this Twitter promotion blunder?

One would think it’s obvious that including serial murderers in a social media branding campaign isn’t a great idea. However, that’s exactly what happened with a recent Walkers Crisps (think Lay’s potato chips in the UK) Twitter campaign. Walkers encouraged its Twitter followers to upload selfies, which were automatically imported into an entertaining video. Unfortunately, the automated conversion was done without any review process. Without …Read More

The Secret Is Out!

Two months ago we announced that EverQuote, the leader in helping consumers search for competitive auto insurance rates, engaged Promosis to develop and administer a skill contest to motivate adoption of a secret new product. Introducing EverDrive – the first mobile app to make safe driving FUN! With EverDrive, millions of drivers may become better drivers, reducing accidents and fatalities on the roads. Better drivers …Read More