Intermedia Outdoors taps into March Madness to drive traffic and sales

For the last few years, InterMedia Outdoors, owner of Sportsman Channel and 15 popular outdoor sportsman magazine and digital media titles, has capitalized on our country’s love of Bracketology to increase web traffic and drive digital media sales. With Promosis’ assistance, they’ve dramatically surpassed their previous web traffic records.

Check out this year’s live G&A Madness Bracket in which readers vote to reflect their opinion of the best firearm in four different categories.

Last year’s voting generated nearly 300,000 visits and votes in the three week online event.

This year, IMO wants to surpass one million visits. By offering motivating sweepstakes prizes for voters in each round, they have more than tripled the response. The results so far? Over 950,000 visits and the promotion still has 10 days remaining.

We can help you develop, administer and implement a sweepstakes targeted to your traffic and sales goals. Just send us an email or give me a ring to get started.