Two years ago, Tempur+Sealy International (TSI) initially contracted with Promosis to build an Online Promotion Platform and Database on which we would implement sweepstakes, contests, rebates, rewards and referral programs. A requirement of the platform was to pass the promotional data seamlessly into TSI’s third party marketing database, coded and queued for follow-up marketing based on the parameters of each campaign.
While working with both TSI and their third party marketing partner, TSI recognized that Promosis excelled at back-end development and essential secure data connections.
Therefore, they turned to us with a new challenge: Construct product registration sites for Stearns & Foster mattresses, four product lines for Tempur-Pedic, AND;
- Ingest Stearns & Foster purchase receipts via email, capture their respective email address and bounce an HTML email back to customers linking them back to the site to complete their product registration details
- Capture custom information for each of four product lines for Tempur-Pedic – along with a sales receipt image and product tag – and all personal information via a custom-built web site
- Pass the personal and purchase information to the third party marketing database, coded to slot into the correct marketing campaign
- Pivot and pass the personal and purchase information AND the images collected into the TSI CRM system, so Company customer service representatives can look up all purchases when fielding customer inquiries and warranty claims.
This activity takes place every hour of every day behind dedicated load balancers for each brand. Building on that success, this week Promosis launched a brand new site performing all of the above for all Sealy mattress registrations.
Do you need a precision customer-facing data collection site that doesn’t include a promotion? We do that, too! Give us a call at 781-639-1937 or drop us a note.