SinglePlatform uses the power of sweepstakes to promote new service feature

SinglePlatform – the most widely used local business listing platform – recently asked us to help promote a key new service available to its customers.

The goals of the promotion were two-fold:

  • To increase awareness of its new “item-level photo” option
  • To increase the use of the item-level photo feature

To accomplish these goals, SinglePlatform used an email marketing campaign to tout its new capability along with an opportunity to win a valuable gift card just for using it. An additional prize was awarded to the customer who uploaded the most item-level photos. Promosis provided advice and complete sweepstakes administration, including sweepstakes official rules and disclaimers, along with drawing and clearing the prize winners.

Do you need to motivate adoption of a specific product or service? We can help you do it affordably, effectively, and legally – just send us an email or give me a ring at 781.639.1937 to get started.