The goals of the promotion were two-fold:
- To increase awareness of its new “item-level photo” option
- To increase the use of the item-level photo feature
To accomplish these goals, SinglePlatform used an email marketing campaign to tout its new capability along with an opportunity to win a valuable gift card just for using it. An additional prize was awarded to the customer who uploaded the most item-level photos. Promosis provided advice and complete sweepstakes administration, including sweepstakes official rules and disclaimers, along with drawing and clearing the prize winners.