Bose

If You’ve Got It, Flaunt It

Strategic partnerships can help both increase revenue and burnish a company’s brand. Two of our clients each recently used promotion to help connect their spokespeople with their customers. MullenLowe – a Boston-based full service integrated advertising agency – developed an ad campaign for their client JetBlue celebrating the final season of Red Sox great David Oritz. Then a skill contest was added, giving entrants the …Read More

Would 5.5 MILLION impressions boost your sales?

Bose Corporation and Sports Illustrated recently collaborated on a Super Bowl XLVIII-themed sweepstakes to celebrate their respective connection to America’s “unofficial holiday.” The promotion Grand Prize included a trip for two to Manhattan, transportation, and tickets to the Big Game. The prize also included a meet and greet with Peter King, the founder of “Monday Morning Quarterback (MMQB)” – the world’s most widely read NFL …Read More