drive sales

If You’ve Got It, Flaunt It

Strategic partnerships can help both increase revenue and burnish a company’s brand. Two of our clients each recently used promotion to help connect their spokespeople with their customers. MullenLowe – a Boston-based full service integrated advertising agency – developed an ad campaign for their client JetBlue celebrating the final season of Red Sox great David Oritz. Then a skill contest was added, giving entrants the …Read More

Running a promotion on your own can be a costly – and even illegal – mistake

Promotion marketing is an excellent tool for driving traffic and increasing sales. However, some companies who aren’t experts in promotion try to run such programs on their own, and experience unintended, negative consequences. To increase sales, Gallery Furniture in Houston, TX ran a promotion borrowing sizzle from the most recent Super Bowl. However, the store owner is an expert in furniture – not in promotion …Read More

Kayem renews and expands their rebate programs

For the sixth straight year we’re helping Kayem, the maker of the famed Boston Red Sox “Fenway Frank” and New England Patriots “Sack Attack” sausage, reach multiple segments of their wholesale audience and reward them for their purchases. The goals of the promotion are two-fold: To increase retailer awareness of the variety of Kayem products To increase the SKUs offered at food service locations To …Read More