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If You’ve Got It, Flaunt It

Strategic partnerships can help both increase revenue and burnish a company’s brand. Two of our clients each recently used promotion to help connect their spokespeople with their customers. MullenLowe – a Boston-based full service integrated advertising agency – developed an ad campaign for their client JetBlue celebrating the final season of Red Sox great David Oritz. Then a skill contest was added, giving entrants the …Read More

Our customers range from Fortune 100 companies to regional recreational attractions

The Lake Wallenpaupack Watershed Management District (“the Watershed”) is a non-profit organized to protect the third largest lake in Pennsylvania. At 5,700 acres of open water, the only economically viable way for the Watershed to protect the lake is by preventing pollution, which requires education and cooperation from everyone in the region. To raise awareness of the organization and their mission, the Watershed will produce …Read More

Running a promotion on your own can be a costly – and even illegal – mistake

Promotion marketing is an excellent tool for driving traffic and increasing sales. However, some companies who aren’t experts in promotion try to run such programs on their own, and experience unintended, negative consequences. To increase sales, Gallery Furniture in Houston, TX ran a promotion borrowing sizzle from the most recent Super Bowl. However, the store owner is an expert in furniture – not in promotion …Read More

Would 5.5 MILLION impressions boost your sales?

Bose Corporation and Sports Illustrated recently collaborated on a Super Bowl XLVIII-themed sweepstakes to celebrate their respective connection to America’s “unofficial holiday.” The promotion Grand Prize included a trip for two to Manhattan, transportation, and tickets to the Big Game. The prize also included a meet and greet with Peter King, the founder of “Monday Morning Quarterback (MMQB)” – the world’s most widely read NFL …Read More

You declare that this year will be much better. What’s your plan to make it happen?

Perhaps we can help you plan your efforts so you can set your strategy, tactics, and budget now to avoid that unsettled feeling you get in your stomach when you realize your numbers aren’t where they need to be — and you’re not prepared to take corrective action. I invite you to give our Scan & Play Instant Win Game a click for a chance …Read More