promotion

Need help securely collecting & moving your data?

Two years ago, Tempur+Sealy International (TSI) initially contracted with Promosis to build an Online Promotion Platform and Database on which we would implement sweepstakes, contests, rebates, rewards and referral programs. A requirement of the platform was to pass the promotional data seamlessly into TSI’s third party marketing database, coded and queued for follow-up marketing based on the parameters of each campaign. While working with both …Read More

Would you have committed this Twitter promotion blunder?

One would think it’s obvious that including serial murderers in a social media branding campaign isn’t a great idea. However, that’s exactly what happened with a recent Walkers Crisps (think Lay’s potato chips in the UK) Twitter campaign. Walkers encouraged its Twitter followers to upload selfies, which were automatically imported into an entertaining video. Unfortunately, the automated conversion was done without any review process. Without …Read More

Announcing the Promosis 20 Years 20 Prizes Sweepstakes

In 1997 we launched Promosis. While it’s tempting to list some of the major events that occurred in our launch year (Harry Potter first published!), we get it – you don’t have time to read about stuff from two decades ago. But perhaps you do have under a minute to celebrate our company’s 20th anniversary with us? Enter our Promosis 20 Years / 20 Prizes …Read More

Our customers range from Fortune 100 companies to regional recreational attractions

The Lake Wallenpaupack Watershed Management District (“the Watershed”) is a non-profit organized to protect the third largest lake in Pennsylvania. At 5,700 acres of open water, the only economically viable way for the Watershed to protect the lake is by preventing pollution, which requires education and cooperation from everyone in the region. To raise awareness of the organization and their mission, the Watershed will produce …Read More

Running a promotion on your own can be a costly – and even illegal – mistake

Promotion marketing is an excellent tool for driving traffic and increasing sales. However, some companies who aren’t experts in promotion try to run such programs on their own, and experience unintended, negative consequences. To increase sales, Gallery Furniture in Houston, TX ran a promotion borrowing sizzle from the most recent Super Bowl. However, the store owner is an expert in furniture – not in promotion …Read More