social

Would you have committed this Twitter promotion blunder?

One would think it’s obvious that including serial murderers in a social media branding campaign isn’t a great idea. However, that’s exactly what happened with a recent Walkers Crisps (think Lay’s potato chips in the UK) Twitter campaign. Walkers encouraged its Twitter followers to upload selfies, which were automatically imported into an entertaining video. Unfortunately, the automated conversion was done without any review process. Without …Read More