sweepstakes administration

If You’ve Got It, Flaunt It

Strategic partnerships can help both increase revenue and burnish a company’s brand. Two of our clients each recently used promotion to help connect their spokespeople with their customers. MullenLowe – a Boston-based full service integrated advertising agency – developed an ad campaign for their client JetBlue celebrating the final season of Red Sox great David Oritz. Then a skill contest was added, giving entrants the …Read More

A Motivating Promotion Can Result In Attention-Grabbing Publicity

When developing contests and sweepstakes, have a PR plan in place to keep the contest in front of your audience. For example, the Cast for Cash Fishing Contest, jointly sponsored by the Pocono Mountain Visitors Bureau and the Lake Wallenpaupack Watershed Management District and produced by us, continues to get great press, including a five minute feature during a recent television newscast. Strong promotion concepts …Read More

SinglePlatform uses the power of sweepstakes to promote new service feature

SinglePlatform – the most widely used local business listing platform – recently asked us to help promote a key new service available to its customers. The goals of the promotion were two-fold: To increase awareness of its new “item-level photo” option To increase the use of the item-level photo feature To accomplish these goals, SinglePlatform used an email marketing campaign to tout its new capability …Read More

Intermedia Outdoors taps into March Madness to drive traffic and sales

For the last few years, InterMedia Outdoors, owner of Sportsman Channel and 15 popular outdoor sportsman magazine and digital media titles, has capitalized on our country’s love of Bracketology to increase web traffic and drive digital media sales. With Promosis’ assistance, they’ve dramatically surpassed their previous web traffic records. Check out this year’s live G&A Madness Bracket in which readers vote to reflect their opinion …Read More

Would 5.5 MILLION impressions boost your sales?

Bose Corporation and Sports Illustrated recently collaborated on a Super Bowl XLVIII-themed sweepstakes to celebrate their respective connection to America’s “unofficial holiday.” The promotion Grand Prize included a trip for two to Manhattan, transportation, and tickets to the Big Game. The prize also included a meet and greet with Peter King, the founder of “Monday Morning Quarterback (MMQB)” – the world’s most widely read NFL …Read More